All of us are surrounded by the media every day. This course is designed to support students in their investigation into how the media shapes the world in which we live. It offers opportunities to learn about real media products and industries, the different ways in which audiences are targeted and to produce pieces of practical media that integrates with media theories and concepts. All lessons are based in the media suite with equipment specifically for media studies students.
Students will be provided with a foundation for analysing a range of media products. They will be introduced to media language and representation through the study of print media forms. Specific industries will be studied and students will develop their knowledge and understanding of those areas. Students will explore how media products are influenced by their social, cultural, historical and political contexts.
In this component, students will be provided with a foundation for analysing media products. Students will be introduced to media language and representation through the study of print media forms. Specific media industries will be studied and students will develop their knowledge and understanding of those areas. Students will also explore how media products are influenced by their social, cultural, historical and political contexts.
Students will explore the following texts:
Section A: Exploring Media Language & Representation
Magazine: cover of Pride (November 2015) & GQ (July 2016)
Film Posters: The Man With The Golden Gun (1974) & Spectre (2015)
Newspaper front pages: The Guardian (4th September 2015) & The Sun (18th December 2013)
Print advertisements: Quality Street (1956) & This Girl Can (2015)
Section B: Exploring Media Industries & Audiences
Newspaper Industry: The Sun – print & new media (edition to be decided)
Radio Industry: The Archers (Radio 4) – broadcast (edition to be decided)
Film Industry: Spectre
Gaming industry: Pokemon Go
Component 2 – 30%
Understanding Media Forms & Grades
In this component, students will explore particular media forms in depth through both of the following topics:
Section A: Television: crime drama (Luther & The Sweeney)
Section B: Music: music video and online media (texts to be decided)
Contemporary texts (Luther) will be watched in full and a 10 minute section of the traditional text (The Sweeney) will be viewed.
Component 3 – 30%
Production briefs are released by the exam board every year that cover a range of media industries. They can include: television, magazine and advertising & marketing for music or film. Students will be asked to choose from print of new media based products.
Students will submit the following:
Statement of aims: outlining their aims and showing their knowledge and application of media language and representation for an intended audience. 250 word limit. 10 marks
Final media product: all work to be completed individually. 20 marks – creating a media product that meets the requirements of the brief. 30 marks – creating a media product for an intended audience.
Thank you so much to @marcrowland73 for such an engaging and thought provoking CPD session on supporting students during lockdown and their eventual return to the classroom. Much appreciated by all colleagues @ValeYorkAcademy.
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